unit 20 media

Justification In this document I will be giving reasoning to why I have chosen the things I am doing for each of my choices of media. Billboard The reason I have chosen to make a billboard advert is because the target audience age from the brief is 18-24 year olds, and people of this age would likely be able to drive and seeing it down the road may be a useful way of getting it to them. This would mean that . The colour scheme I have chosen is a few different shades of pink and orange. This would mean  it will match the brief . The fonts I have chosen are Showcard Gothic for the Bubble and Vivaldi for Fizz. I chose these ones because they are the ones that closely resemble the ones in the design i first made for the can. The pre production Social Media The reason I have chosen to make a social media advert is because the generation of 18-24 year olds are ones who's lives somewhat revolve around social media, sharing their interests with their peers and...

Constraints I will be explaining the legal and ethical issues which will affect my adverts about the healthy drink for Bubble and Fizz. Legal One issue for legal would be specifically copyright, which is because the social media and billboard I will create must not contain any material used without permission from the original owner. More things to consider for the advert will be how it will be regulated, with ASA, BBFC, Ofcom. For example, ASA will have to see whether our advert will actually be suitable for the target audience, like if it is shown to a younger person it must be removed as it will not follow the guidelines. The guidelines will also depend on the social media platform the social media advert will specifically appear on, as the guidelines are often different on each platform. Ethical The ethical issues which will have to be considered will be liability, discrimination, and misrepresentation. Libel will be one of them because it is written, unlike slander which is sp...

Production Schedule Production Team for Billboards & Social Media Location Task Resources Action Plan Completed by the producer/manager (me) Doncaster Computer room Finding ways to do this in a suitable way to give to the others in team and make sure everything is in order Computer (as a way of communication to the rest of the team)   Clipboard maybe   Oversees everyone and casting any actors 7 weeks the director/photographer (me) Doncaster studio Using resource to take photos or video clips Camera Lights lenses Taking photos of the product 7 weeks the editor (me)   Doncaster Computer room Editing photos and/or videos together Computers Editing software Editing images with the editing software 7 weeks the graphic designer (me) Doncaster Computer room Making a logo which based on the description in the brief Computers Design software Using the correct software to make a logo  7 weeks Gantt  Chart Genre and Conventions Types There are 4 different specific aims...

LO2 Project Proposal Evaluation of Brief Name: Abbie Turton Date: 25.01.23 Title of product being advertised: Bubble and fizz Aims of brief: to increase the sales of the product Objective of Brief: to produce an advertisement to result in product sales increases Target audience of brief: 18 – 24 years, people who are health conscious and enjoy the outdoors, explorers and succeeders Any pertinent issues that may arise in your advertisement, any legal and ethical issues to ensure, distribution/location of advertisement. Copyright could be an issue when using fonts for the logo Just make sure the aspects if the logo aren't offensive in any way The budget needs to be considered (£10,000) need to make sure not to go over Consider the competition that may arise, the other drink brands (Lucozade etc.) Generation of Idea Summary for the idea; i.e. What different media platforms will be used and why, how the advertisement will meet the target audience, how is it advert crea...

Share a Coke   the billboards mostly look relatively similar and sharing the same message, even with one of them near enough being the opposite colour scheme. the name on the label is also written in the Coke font which in general would look appealing because it may not have been something that anyone would have expected. both the billboards and the advertisements through social media etc. mostly have an image of a personalised bottle making it more wanting to be able to find your own name on  a bottle - excitement, more personal. includes a slogans: 'open happiness', 'share a coke. with ----' can relate to how personal it can be for the buyer, being able to gift a bottle or can to someone close to them or feels who deserves it, whether its a friend or not. the main target audience for the the share a coke would be anyone who already enjoys it, as this would bring an extra reason for someone to buy it. the call to action for 'share a coke' is the buyer already k...

B&Q: Build A Life B&Q - Build a Life - 2020 - YouTube Introduction The B&Q is the UK's leading home improvement and DIY retailer which gives buyers multiple different opportunities to purchase products based on interior to exterior furniture, lighting and flooring, painting and decorating, all that kind of stuff in order to make someone's home potentially better than it already was. Their advertisement "Build A Life" was released in 2020 and gives an impression of togetherness when it comes to remodeling or working on a home in general, showing the happiness that comes with it within the family. Aims and Objectives This advertisement is promoting the idea of creativity and what can be done with the products mainly shown without the advert which can be purchased from B&Q. It is also an advertisement campaign that promotes the idea of building a better life with what can be found in store and also the idea of family becoming closer with each other, to fo...