unit 20 media

LO2 Project Proposal Evaluation of Brief Name: Abbie Turton Date: 25.01.23 Title of product being advertised: Bubble and fizz Aims of brief: to increase the sales of the product Objective of Brief: to produce an advertisement to result in product sales increases Target audience of brief: 18 – 24 years, people who are health conscious and enjoy the outdoors, explorers and succeeders Any pertinent issues that may arise in your advertisement, any legal and ethical issues to ensure, distribution/location of advertisement. Copyright could be an issue when using fonts for the logo Just make sure the aspects if the logo aren't offensive in any way The budget needs to be considered (£10,000) need to make sure not to go over Consider the competition that may arise, the other drink brands (Lucozade etc.) Generation of Idea Summary for the idea; i.e. What different media platforms will be used and why, how the advertisement will meet the target audience, how is it advert crea...

Share a Coke   the billboards mostly look relatively similar and sharing the same message, even with one of them near enough being the opposite colour scheme. the name on the label is also written in the Coke font which in general would look appealing because it may not have been something that anyone would have expected. both the billboards and the advertisements through social media etc. mostly have an image of a personalised bottle making it more wanting to be able to find your own name on  a bottle - excitement, more personal. includes a slogans: 'open happiness', 'share a coke. with ----' can relate to how personal it can be for the buyer, being able to gift a bottle or can to someone close to them or feels who deserves it, whether its a friend or not. the main target audience for the the share a coke would be anyone who already enjoys it, as this would bring an extra reason for someone to buy it. the call to action for 'share a coke' is the buyer already k...