unit 20 media

 the 4 advertising messages: : common ground - based on mutual knowledge and awareness the audience has : fulfil a need - giving the audience an idea of what they know they need : solution to a problem - fixing a problem that the audience may have : clear benefit - the audience gets something positive out of using the product   SPOTIFY message : common ground This is an effective because people in general who listen to music may have an idea of meme culture so Spotify connecting with them this way can also show the personalisation they have.

  - companies tend to advertise through tv and radio - : usp - unique selling point , a feature or characteristic of a product    : call to action - a stimulus to do something in order to achieve e.g. buy / download now - an advert I remember is  - bulova watches (1941) / gibbs toothpaste (1955) distribution of advertising in 2020 : internet - 54.25% : television - 27.45% : newspaper - 5.45% : outdoor - 4.97% : radio - 4.45% : magazine - 3.12% : cinema - 0.25%                - the internet out of all of them has the highest distribution                - expected radio to be a bit higher as many still listen to it advertising campaigns : McDonalds "our food, your questions" - This mainly Canadian campaign by McDonalds was first introduced in around  2012/2014 used in order to be  completely transparen...