aims and target audiences

 

- companies tend to advertise through tv and radio

- : usp - unique selling point , a feature or characteristic of a product

   : call to action - a stimulus to do something in order to achieve e.g. buy / download now

- an advert I remember is 

- bulova watches (1941) / gibbs toothpaste (1955)

distribution of advertising in 2020

: internet - 54.25%
: television - 27.45%
: newspaper - 5.45%
: outdoor - 4.97%
: radio - 4.45%
: magazine - 3.12%
: cinema - 0.25%

            - the internet out of all of them has the highest distribution
            - expected radio to be a bit higher as many still listen to it

advertising campaigns

: McDonalds "our food, your questions"

- This mainly Canadian campaign by McDonalds was first introduced in around 2012/2014 used in order to be completely transparent about how their food gets made with full honesty after many years of being invisible with the creation of it all. For example, for a long time everyone thought they made their chicken nuggets with some of weird pink slop but they did end up confirming that they use "an anti-foaming agent, polydimethylsiloxane, in the oil it uses to cook Chicken McNuggets."

: Skittles "taste the rainbow"

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