unit 20 media

B&Q: Build A Life B&Q - Build a Life - 2020 - YouTube Introduction The B&Q is the UK's leading home improvement and DIY retailer which gives buyers multiple different opportunities to purchase products based on interior to exterior furniture, lighting and flooring, painting and decorating, all that kind of stuff in order to make someone's home potentially better than it already was. Their advertisement "Build A Life" was released in 2020 and gives an impression of togetherness when it comes to remodeling or working on a home in general, showing the happiness that comes with it within the family. Aims and Objectives This advertisement is promoting the idea of creativity and what can be done with the products mainly shown without the advert which can be purchased from B&Q. It is also an advertisement campaign that promotes the idea of building a better life with what can be found in store and also the idea of family becoming closer with each other, to fo...

1. demographics 2. psychometrics 3. representation 4. geographic - compare and contrast two different advertisement campaigns validating target audience and aims. taste the rainbow - skittles colour like no other - sony bravia the main difference between these two advertisement campaigns are the way that one of them is food (sweets) and the other is a brand of television. a similarity however is within both advertisements there is a large range of colour, skittles because they are quite literally a sweet brand that bases around the tastes of the colours of the rainbow, and then bravia because the amount of colours that can be seen with a ultra hd television.   - use the 4 methods of identifying target audience (creating an audience profile). : think of legal and ethical constraints existing an advertising campaign may occur?

 041022 o geographics - location, time, local, national, global. niche - small. usp - unique selling point. ethical issue - result of moral conflict.  101022 o individuals - can be categorised by gender, age, religion etc. representation - the portrayal of someone or something in a particular way. social groups - anything more than one. teenagers, goth/emo, lgbtq+, boomers. stereotyping - a widely fixed image of a particular person (group) or thing.  270323 o internal - companies have their own guidelines to follow, eg social media  guidelines external - actual regulators, eg asa pegi bbfc