little glossary

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geographics - location, time, local, national, global.

niche - small.

usp - unique selling point.

ethical issue - result of moral conflict.

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individuals - can be categorised by gender, age, religion etc.

representation - the portrayal of someone or something in a particular way.

social groups - anything more than one. teenagers, goth/emo, lgbtq+, boomers.

stereotyping - a widely fixed image of a particular person (group) or thing.

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internal - companies have their own guidelines to follow, eg social media guidelines

external - actual regulators, eg asa pegi bbfc