M2 : Justify the choice of media

Justification

In this document I will be giving reasoning to why I have chosen the things I am doing for each of my choices of media.

Billboard

The reason I have chosen to make a billboard advert is because the target audience age from the brief is 18-24 year olds, and people of this age would likely be able to drive and seeing it down the road may be a useful way of getting it to them. This would mean that .

The colour scheme I have chosen is a few different shades of pink and orange. This would mean it will match the brief. The fonts I have chosen are Showcard Gothic for the Bubble and Vivaldi for Fizz. I chose these ones because they are the ones that closely resemble the ones in the design i first made for the can.

The pre production

Social Media

The reason I have chosen to make a social media advert is because the generation of 18-24 year olds are ones who's lives somewhat revolve around social media, sharing their interests with their peers and such. This would mean that the algorithm would show this kind of advert to this age and interest group.

The colour scheme I have chosen is the same as the billboard and also matches the brief. This would mean if someone of the target audience has seen one of them before, it may be recognisable to them, so they could be more inclined to getting the product. The fonts are also the same as the billboard, this is to keep similarity between both of them.

The format for this will also be a square, which is the same or similar to most other social media adverts.

The pre-production